In 1922, George William Askew established his own printing business in the Doncaster Market Place. George had earlier served his apprenticeship with Alfred King & Sons Scholastic Printers of Oundle, where he had begun work in 1901.
George was joined in his printing business by his son Gordon in 1927. On the outbreak of war in 1939, Gordon joined the 1st Derbyshire Yeomanry seeing active service in North Africa, Italy, France and Germany. It was however business as usual back in Doncaster: whilst Gordon was away fighting for King and country, his wife Constance kept the presses turning in his absence. Gordon finally took over the business from his father in 1953 and immediately began looking for new premises.
Eventually, a site at High Fishergate became available in 1966. The fine new building was entered in the Civic Trust competition for Constructions of Architectural merit it had been designed so that its lines were made to mould into the background, and to complement the grand St. Georges Church nearby.
It was in the early 1960s that Gordon had introduced the now well-known, Helvetica typeface, he was the first printer in the country to do so.